DineAmic is a hospitality group in Chicago and owns 20+ restaurants, event spaces, and nightclubs. The brand had not been updated since its conception, over 15 years ago. I worked with the owners/partners to develop an updated brand identity to reflect company's growth and to better align with our goals for the future.
The color palette features a grounding and classic navy blue, gold to reflect the opulence achieved in every venue, a neutral cream to make the corporate identity more approachable, and a fresh, yet muted green to reflect the growth and modernity of the brand moving forward.
The typography was updated with a main header typeface Quincy, a well balanced serif with a bit of a modern flare to add personality. Franklin Gothic ATF was carried over from the original brand as the copy typeface, and Annabelle was added as an elegant display script to convey the classic and enduring aspects of the brand.
Along with the rebrand, I redesigned the Dineamic Hospitality website: dineamic.com.
I started by mapping out the old site and finding any repetitive information, links, and pages that impeded the user flow. I then plotted out the new simplified sitemap that included all of the most important information that reflects the brand's pillars, goals, and varying consumer base. Once the sitemap was finalized, I created mockups for each page, implementing the new branding and allowing space to feature the beautiful, high quality photography of our food, interiors, and lifestyle. I then worked with Bentobox to finalize the interactive elements and user flow.
EMAIL MARKETING DESIGN
