CHARGE
Create a responsive digital advertising campaign for REI.
SOLUTION
The design solution focused on the quality and customer loyalty that is integral to REI's brand. The tag-lines emphasize how REI is not just a store with products, but a means to create new passions and adventures. The photography was chosen to add context and maintain the brand's adventurous aesthetic and muted color palette, and the icons were included to represent the specific products REI offers to help the customer achieve their goals.
